The Newtown Pentacle

Altissima quaeque flumina minimo sono labi

found unconscious

with 3 comments

“follow” me on Twitter at @newtownpentacle

- photo by Mitch Waxman

Whilst roaming about Long Island City recently, one has come to the realization that the long economic doldrums affecting and stultifying the rapacious desires of the Real Estate Industrial Complex have seemingly come to an end. A recent flurry of high profile constructions, demolitions of centuried warehouses, and industrial tumult points to this fact.

Accordingly, this means that several long standing structures are likely not long for this world.

- photo by Mitch Waxman

Your humble narrator has little need for sprockets, bearings, or pulleys. However, this business on Jackson Avenue hosts a charming mid 20th century bit of signage which answers some need which dare not speak its name within me. A resume and history of “Century Rubber Supply” is beyond my capability or desire to delve into, and I’ve never shopped there, I just like their signage. Enormous construction efforts are underway all around the diminutive structure, and the rest of the block it occupies has shed itself of tenants.

In Long Island City, this indicates that the bell is tolling.

- photo by Mitch Waxman

The malign ideation that dwells within the Megalith and its infinite army of acolytes seem to be on the right side of history. Sooner than later, one fears, the idiosyncratic wonders of Long Island City will soon be entirely replaced by shield walls of glass and steel.

Bland homogenization which stinks of the Crypto Fascist theories of LeCorbusier ruling the future is my fear, but that’s an opinion, and like the anus- everyone has one.

A singular question which will stain the lips of all the still unborn Queensicans of future times, I fear, will be: “where might I buy some sprockets?”. The very old folk who remember an earlier time will remain silent when their children offer this query, lest what else may have been lost is asked about.

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3 Responses

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  1. georgetheatheist

    January 7, 2013 at 9:25 am

  2. I like the way the artful way in which the sign creator alternated the red and blue lettering, there was clearly a purpose to it. I doubt the megalith minions are exposed to any such creativity in their postmodern surroundings.

    Phillip Musegaas

    January 7, 2013 at 3:04 pm

  3. Nothing beats the old school blue and red signage with the white background. It’s just so classic and American!

    kandersonsigns

    January 10, 2013 at 2:01 pm


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