Archive for the ‘Manhattan’ Category
kneel before
Mister or Master, Softee is a cad.
– photo by Mitch Waxman
I say this every time that the Mister rings his bells: Mrs. Softee is lonely during the torrid nights of a New York summer, wondering for whom her man plays his song. Mister Softee is no damn good, and she’s sure of it.
Pictured above is a proper “Mister Softee” truck, found on its rounds in Astoria one night, doing exactly what he told the Mrs. that he’d be up to.
Still, the Mrs. hears stories. It might be that people are describing the romantic misadventures of Master Softee, who is single, and unapologetic about it.
from wikipedia
Mister Softee is a United States-based ice cream truck franchisor popular in the Northeast. It was founded by William and James Conway (Oct. 30, 1927 – May 28, 2006) in 1956 in Philadelphia. It is one of the largest franchisor of soft ice cream in the United States. It has about 350 franchisees operating 600 trucks in 15 states. The company is headquartered in Runnemede, New Jersey. It is still run by the Conway family; James Conway, Jr. is now President.
– photo by Mitch Waxman
Simone Weichselbuam wrote a fantastic piece over at nydailynews.com back at the beginning of May, describing the conflict between the long running “Mister Softee” Ice Cream Truck empire (based in NJ) and the upstart “Master Softee” operation which runs its business out of LIC. Check it out below.
from nydailynews.com
Mister Softee is anything but soft when it comes to safeguarding his cherished name.
The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened his depot in Long Island City to peddle a knockoff version.
A mix of about two dozen nearly identical Master Softee and Mister Softee trucks are lined up inside and outside Dimitrios Tsirkos’s 11th St. garage.
The fledgling business has soured tempers throughout Mister Softee headquarters in South Jersey and its franchisees across Queens and the Bronx.
– photo by Mitch Waxman
One has been observing the “Master” variant with increasing frequency during recent forays across the concrete devastations. So many so that I might have to start offering the following statement:
Mistress Softee is lonely during the torrid nights of a New York summer, wondering for whom her man plays his song. Master Softee is no damn good, and she’s sure of it.
from law360.com
“All Triskos did was change the ‘i’ in ‘Mister’ to an ‘a,’ [and] Tsirkos continues to use all of Mister Softee’s trade dress and the Mister Softee truck design and [jingle],” the injunction request said. “Clearly, changing just one letter in the mark and using it in conjunction with the other Mister Softee marks constitutes trademark infringement that continues to cause Mister Softee irreparable harm.”
Mister Softee says that customers buying ice cream from Tsirkos’ rogue trucks “may believe they are dealing with an authorized Mister Softee franchisee, who is storing and dispensing Mister Softee food products in a sanitary manner … when in fact, they are not.”
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There are two Newtown Creek walking tours, and a Magic Lantern show, coming up.
Saturday, May 31st, Plank Road with Newtown Creek Alliance.
Click here for tickets and more info.
Saturday, June 7th, 13 Steps around Dutch Kills with Atlas Obscura.
Click here for tickets and more info.
Wednesday, June 11th, Newtown Creek Magic Lantern Show with Brooklyn Brainery.
Click here for tickets and more info.
dusk comes
The Union guys hate it when I start shooting.
– photo by Mitch Waxman
Apologies offered to all the hapless workers I’ve photographed over the years, but damn it all, they do cool things. To wit, I spotted this crew over at South Street Seaport attacking the street with esoteric machinery the other day and one could just not resist the temptation. I mean… a giant saw? Yes, please.
– photo by Mitch Waxman
The saw operator noticed me, but didn’t really give a crap about being photographed as he went around his business. His colleagues on the other hand, were staring me down as if I was pointing a rifle at him. I guess that they’re hassled by cameras as they move about the city. Fair enough, who likes having a stranger show up at your job and start waving a camera about?
– photo by Mitch Waxman
The sound that this machinery created was tooth shatteringly loud, a screaming and high pitched tone which sounded somewhat demonic. In the war of spinning steel versus masonry, the Belgian blocks which composed the so called “cobble stone” pavement were no match for the spinning blades.
There are three public Newtown Creek walking tours coming up, one in Queens and one in Brooklyn and two that walk the currently undefended border of the two boroughs.
Poison Cauldron, with Atlas Obscura, on April 26th.
Click here for more info and ticketing.
DUPBO, with Newtown Creek Alliance and MAS Janeswalk, on May 3rd.
Click here for more info and ticketing.
Modern Corridor, with Brooklyn Brainery, on May 18th.
Click here for more info and ticketing.
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tourist routes
A query, in today’s post.
– photo by Mitch Waxman
The “Big Little Mayor,” as opposed to that former elected official whom I often referred to as the “Little Big Mayor,” has announced intentions to put the Horse and Carriage businesses found along Central Park on 59th street out of business.
For generations of tourists, these carriage rides have long been a feature of a trip to New York City, and remain a romanticized experience dreamt of by many. Most New Yorkers, myself included, haven’t partaken in a ride – with expense often cited as the reason why. Many will include that they do not wish to ride one because “it’s cruel to the horses.”
Do these animals suffer for the fey attentions of the idle rich and the amusement of vagabond tourists, or are they working animals pursuing an occupation?
– photo by Mitch Waxman
The animal rights people, many of whom act like wild eyed sociopaths and privileged ideologues when you actually meet them in person, claim that this business exhibits a particularly wicked form of cruelty in subjecting the horses to the pressures of the urban setting. They do make a salient and thought provoking point about the welfare and quality of husbandry of these beasts, points which are worthy of both discussion and debate. Of course, trying to have a conversation with an activist of any persuasion is akin to fostering a meaningful dialogue about the efficacy of multiculturalism with a klansman – their mind is made up.
Also, if New York City is too harsh an environment for horses, then what about humans?
Personally, I’d be kind of interested in what the condition of these horses looked like from a farmer’s POV.
Preferably an Amish farmer.
– photo by Mitch Waxman
Liam Neeson and the NY Daily News support continuance of the Horse and Carriage trade in busy midtown traffic, Big Little Mayor and others wish to see the atavist conveyances replaced by a Disneyesque automobile propulsed by electrical batteries. Personally, I see efficacy on both sides, and would like to add my own rather Malthusian bit of reasoning about the subject –
The only reason that horses continue to exist is because human beings see value in them and have ordained it so. The horses were smart enough to play ball with the Human Race, early on, just like the dogs did – so we didn’t kill all of them back in the Ice Age like the Giant Sloth and those giant Flightless Birds. Take away the occupation or value of a critter, and human beings will extinct the shit out of it right quick. My favorite animal right is the right to live, but that’s a whole other conversation, and the one thing I’d like to see less than a horse get hit by a truck is a horse going to the glue factory.
And so, as to my query – what’s your opinion on this one, Lords and Ladies? Tempest in a teapot, or something that needs fixing?
There are three public Newtown Creek walking tours coming up, one in Queens and one in Brooklyn and two that walk the currently undefended border of the two boroughs.
Poison Cauldron, with Atlas Obscura, on April 26th.
Click here for more info and ticketing.
DUPBO, with Newtown Creek Alliance and MAS Janeswalk, on May 3rd.
Click here for more info and ticketing.
Modern Corridor, with Brooklyn Brainery, on May 18th.
Click here for more info and ticketing.
“follow” me on Twitter- @newtownpentacle
without cause
Photographers photographed while they’re photographing.
– photo by Mitch Waxman
A short break, wherein offerings at this, your Newtown Pentacle, will consist of lighter fare than that normally served is underway. Obligation and a series of deadlines have dominated all attention, and accordingly – for the next few days, singular images with a pithy yet abbreviated description will be supplied. One must render unto Caesar, after all.
There are now four public Newtown Creek walking tours coming up, one in Queens and one in Brooklyn and two that walk the currently undefended border of the two boroughs.
Plank Road, with Newtown Creek Alliance, on April 19th. This one is free, click here to get on the list.
Poison Cauldron, with Atlas Obscura, on April 26th. Click here for more info and ticketing.
DUPBO, with Newtown Creek Alliance and MAS Janeswalk, on May 3rd. Click here for more info and ticketing.
Modern Corridor, with Brooklyn Brainery, on May 18th. Click here for more info and ticketing.
“follow” me on Twitter- @newtownpentacle
worried faces
Would it kill you to smile?
– photo by Mitch Waxman
While riding the Subway in New York City, observation of the interesting social behaviors exhibited by the citizenry entertains. There are those who present the “pfft, ain’t no thing” and those who present the “what the hell are you looking at” and also present are the “please, for gods sake, do not notice me” lean. Others pretend to sleep, or stare blankly at the floor (that’s the one which I favor), while a small group of extroverts feel the need to shout and otherwise draw attention unto themselves. Then there’s the buskers.
– photo by Mitch Waxman
There are Mariachi’s, young couples who perpetrate the “gypsy baby” scam, those three kids who dance and perform acrobatics. Worst of all are the religious zealots, whose clumsy attempts at evangelism are enough to drive one into the arms of Satan itself. Skillfully ignoring these buskers and con artists, or not, is what separates the true New Yorker from the tourist. The tourists are the worst, of course, breaking all of the unspoken rules of subway etiquette which “regular” riders subconsciously obey and enforce. Nobody smiles, the MTA has a rule against that.
– photo by Mitch Waxman
My camera is always at the ready whenever entering these concrete bunkers with their pungent atmospheres, and one of the odd things I’ve noticed in recent years is the reaction some have upon seeing the device. Lens cap on and power switch off, they will stare at the camera in the manner one would watch the countdown clock on a bomb. I don’t understand this. Humans, they’re weird, and need to smile more often.
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