Archive for May 2014
kneel before
Mister or Master, Softee is a cad.
– photo by Mitch Waxman
I say this every time that the Mister rings his bells: Mrs. Softee is lonely during the torrid nights of a New York summer, wondering for whom her man plays his song. Mister Softee is no damn good, and she’s sure of it.
Pictured above is a proper “Mister Softee” truck, found on its rounds in Astoria one night, doing exactly what he told the Mrs. that he’d be up to.
Still, the Mrs. hears stories. It might be that people are describing the romantic misadventures of Master Softee, who is single, and unapologetic about it.
from wikipedia
Mister Softee is a United States-based ice cream truck franchisor popular in the Northeast. It was founded by William and James Conway (Oct. 30, 1927 – May 28, 2006) in 1956 in Philadelphia. It is one of the largest franchisor of soft ice cream in the United States. It has about 350 franchisees operating 600 trucks in 15 states. The company is headquartered in Runnemede, New Jersey. It is still run by the Conway family; James Conway, Jr. is now President.
– photo by Mitch Waxman
Simone Weichselbuam wrote a fantastic piece over at nydailynews.com back at the beginning of May, describing the conflict between the long running “Mister Softee” Ice Cream Truck empire (based in NJ) and the upstart “Master Softee” operation which runs its business out of LIC. Check it out below.
from nydailynews.com
Mister Softee is anything but soft when it comes to safeguarding his cherished name.
The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened his depot in Long Island City to peddle a knockoff version.
A mix of about two dozen nearly identical Master Softee and Mister Softee trucks are lined up inside and outside Dimitrios Tsirkos’s 11th St. garage.
The fledgling business has soured tempers throughout Mister Softee headquarters in South Jersey and its franchisees across Queens and the Bronx.
– photo by Mitch Waxman
One has been observing the “Master” variant with increasing frequency during recent forays across the concrete devastations. So many so that I might have to start offering the following statement:
Mistress Softee is lonely during the torrid nights of a New York summer, wondering for whom her man plays his song. Master Softee is no damn good, and she’s sure of it.
from law360.com
“All Triskos did was change the ‘i’ in ‘Mister’ to an ‘a,’ [and] Tsirkos continues to use all of Mister Softee’s trade dress and the Mister Softee truck design and [jingle],” the injunction request said. “Clearly, changing just one letter in the mark and using it in conjunction with the other Mister Softee marks constitutes trademark infringement that continues to cause Mister Softee irreparable harm.”
Mister Softee says that customers buying ice cream from Tsirkos’ rogue trucks “may believe they are dealing with an authorized Mister Softee franchisee, who is storing and dispensing Mister Softee food products in a sanitary manner … when in fact, they are not.”
“follow” me on Twitter- @newtownpentacle
There are two Newtown Creek walking tours, and a Magic Lantern show, coming up.
Saturday, May 31st, Plank Road with Newtown Creek Alliance.
Click here for tickets and more info.
Saturday, June 7th, 13 Steps around Dutch Kills with Atlas Obscura.
Click here for tickets and more info.
Wednesday, June 11th, Newtown Creek Magic Lantern Show with Brooklyn Brainery.
Click here for tickets and more info.
native form
The native art form of Queens, NY.
– photo by Mitch Waxman
Illegal dumping is more than just an artform here in Astoria, Queens. It’s more of a design competition, wherein participants attempt to out do each other in composition, theme, and or sourcing of materials. To wit, this tableau discovered on a Sunday morning (which is locally described as “the aftermath of Saturday Night”) along Broadway at its intersection with 43rd street.
– photo by Mitch Waxman
One is fairly sure that municipal regulation forbids the disposal of a perfectly recyclable bicycle in this manner. Are you supposed to put the bike in a blue bag or a clear one? Also, shouldn’t this sort of trash get its own lane?
“follow” me on Twitter- @newtownpentacle
There are two Newtown Creek walking tours, and a Magic Lantern show, coming up.
Saturday, May 31st, Plank Road with Newtown Creek Alliance.
Click here for tickets and more info.
Saturday, June 7th, 13 Steps around Dutch Kills with Atlas Obscura.
Click here for tickets and more info.
Wednesday, June 11th, Newtown Creek Magic Lantern Show with Brooklyn Brainery.
Click here for tickets and more info.
one night
A Dark and Stormy night, upon the East River.
– photo by Mitch Waxman
Recently, an opportunity to go out for a trip on a Circle Line excursion presented itself. While onboard, Kenneth T. Jackson (The Encyclopedia of New York City) narrated the journey, which first traveled down the Hudson and then proceeded to the tip of Roosevelt Island on the East River before hanging a U-Turn.
I amused myself onboard in accustomed fashion, waving the camera around at points of interest as they were presented. On the return journey, to Circle Line’s Hudson piers, we encountered the Robert Burton tug.
– photo by Mitch Waxman
A 1981 vintage boat, currently operated by Norfolk Tug, the Robert Burton’s story is well told at tugboatinformation.com, click here for their page. Her crew was manipulating a fuel barge under the Brooklyn Bridge, amongst the busy chaos of the East River’s ferry and tour boat traffic. My life was complicated by the growing fog, as an infestation of clouds began to descend upon the City, at just about the same time that sunset was meant to happen. Light and photography are complimentary, and an absence of the former precludes the latter.
– photo by Mitch Waxman
Luckily, there were still a few photons floating about in the blanketing aerosol, and these admittedly grainy shots were captured. Working Harbor Committee is about to kick into its Summer 2014 schedule, by the way, check out the offerings for diversion and enlightenment here.
“follow” me on Twitter- @newtownpentacle
There are two Newtown Creek walking tours, and a Magic Lantern show, coming up.
Saturday, May 31st, Plank Road with Newtown Creek Alliance.
Click here for tickets and more info.
Saturday, June 7th, 13 Steps around Dutch Kills with Atlas Obscura.
Click here for tickets and more info.
Wednesday, June 11th, Newtown Creek Magic Lantern Show with Brooklyn Brainery.
Click here for tickets and more info.
likewise thought
From Dutch Kills, the neighborhood.
– photo by Mitch Waxman
Marching home one recent afternoon, a humble narrator was confronted with a scene that beggared description. A taxi pulled over to the side of the road, 39th avenue actually, and the driver jumped out and went into a bodega. He left his car door wide open, and the engine running. “Steal me” was the first thing that came to mind, but bear in mind that I grew up in Brooklyn, so I think “Steal Me” a lot.
Please, steal me, is what this scene says.
– photo by Mitch Waxman
Lucifer lays little Easter Eggs like this in front of me all the time. Temptation, temptation. I’m certain that I would be sitting in the back seat of an NYPD crusader shortly after jumping in the front seat of this cab, but… man alive… this is two blocks from Queens Plaza, and you leave your door not only open… but the engine running as well? The taxi should have been stolen just to teach the guy a lesson.
– photo by Mitch Waxman
The driver eventually sauntered out of the bodega – emerging with a cup of coffee. The fellow resumed his station behind the wheel, and turned back into traffic. A humble narrator blurted out, using my best Brookleiner accent, “Hey, dis is New York City, Yo. Da fuck were’s you tinking?”.
He replied that since nothing happened, I was crazy, and inquired whether or not I needed a ride somewhere.
“follow” me on Twitter- @newtownpentacle
There are two Newtown Creek walking tours, and a Magic Lantern show, coming up.
Saturday, May 31st, Plank Road with Newtown Creek Alliance.
Click here for tickets and more info.
Saturday, June 7th, 13 Steps around Dutch Kills with Atlas Obscura.
Click here for tickets and more info.
Wednesday, June 11th, Newtown Creek Magic Lantern Show with Brooklyn Brainery.
Click here for tickets and more info.
elder worlds
From Woodside
– photo by Mitch Waxman
A hand painted seal, signifying the “Veterans of Foreign Wars of the United States” organization, as observed in the Woodside section of Queens, NYC.
“follow” me on Twitter- @newtownpentacle
There are two Newtown Creek walking tours, and a Magic Lantern show, coming up.
Saturday, May 31st, Plank Road with Newtown Creek Alliance.
Click here for tickets and more info.
Saturday, June 7th, 13 Steps around Dutch Kills with Atlas Obscura.
Click here for tickets and more info.
Wednesday, June 11th, Newtown Creek Magic Lantern Show with Brooklyn Brainery.
Click here for tickets and more info.
The Newtown Pentacle 