The Newtown Pentacle

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It’s National Watermelon day, in these United States

– photo by Mitch Waxman

A sense of place is one of the things that I always keep in mind when I’m out shooting around Newtown Creek. Without a glimmer of the skyline, in particular a recognizable silhouette like the Empire State Building, it’s impossible to say if you’re looking at NYC or just some post industrial landscape anywhere in the great American rust belt.

Saying all that, you’ve got to be careful about how much of the frame is filled by iconic architecture like Empire State as the people who own the building zealously defend a theoretical copyright on images in which it appears. If the shot above was to appear in an advertisement, for instance, a fee would need to be negotiated with the building’s management for usage of its image. The Empire State Building is like Brad Pitt or Beyoncé.

– photo by Mitch Waxman

One has been thinking about the ownership of reproduction rights over something that you can’t help but have occupy a certain proportion of shots captured whilst out in public. Back when I was a full time advertising retoucher, one of the most ridiculous assignments I received was to remove any and all identifiable “brands” from a series of stock photos. These photos were going to published in a direct mail offering for a large credit card company serviced by the agency, and the client didn’t want to negotiate with the various brand owners for usage. Therefore, one spent a week or so retouching every logo and identifiable brand image out of shots of Times Square, the Ginza strip, and Picadilly Circus.

The results were bizarre, and looked like something from the second act of a zombie movie, but the client was happy and I got paid… so… victory. I guess.

– photo by Mitch Waxman

Personally, since I’ve stepped behind the camera over the last decade or so, a point is made to frame my shots in such a manner as to necessitate as little retouching out of logos and brand marks as possible. As I always say to the creative types – check with the retoucher before the shoot if you want to save yourself a bunch of money.


Upcoming Tours and events

We’re cancelling Saturday the 5th’s Insalubrious Valley tour due to a forecast of scattered thunderstorms with lightning expected.

The Insalubrious Valley of the Newtown Creek Walking Tour, with Newtown Creek Alliance – Saturday August 5th, 11 a.m. – 1;30 p.m.

Century old movable bridges, the remains of a 19th century highway between Brooklyn and Queens, and explore two of the lesser known tributaries of the troubled Newtown Creek watershed. For the vulgarly curious, Conrad Wissell’s Dead Animal and Night Soil wharf will be seen and described, with NCA Historian Mitch Waxman details here.

Brooklyn Waterfront Boat Tour, with Working Harbor Committee – Saturday August 12th, 6 p.m. – 8 p.m.

Explore the coastline of Brooklyn from Newtown Creek to Sunset Park, with NCA Historian Mitch Waxman, Andrew Gustafson of Turnstile Tours, and Gordon Cooper of Working Harbor Committee on the narrating about Brooklyn’s industrial past and rapidly changing present. details here.

The Poison Cauldron of the Newtown Creek Walking Tour, with Newtown Creek Alliance – Sunday August 13th, 11 a.m. – 1:30 p.m.

Explore the hellish waste transfer and petroleum districts of North Brooklyn on this daring walk towards the doomed Kosciuszko Bridge, with NCA Historian Mitch Waxman details here.

Two Newtown Creek Boat Tours, with Newtown Creek Alliance and Open House NY – Wednesday August 16th, 5 p.m. and 7 p.m.

The neighborhoods surrounding Newtown Creek are home to the densest collection of these garbage facilities anywhere in the city and collectively, the waste transfer stations around and along Newtown Creek handle almost 40% of the waste that moves through New York. Join Newtown Creek Alliance’s Mitch Waxman and Willis Elkins  to learn about the ongoing efforts to address the environmental burden that this “clustering” has caused. details here.

DUPBO Newtown Creek Walking Tour, with NYCH20 – Thursday August 24th, 7 p.m. – 9 p.m.

Explore Greenpoint and Hunters Point, with NCA Historian Mitch Waxman details here.


“follow” me on Twitter- @newtownpentacle

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One Response

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  1. Really interesting, Mitch. I had no idea that an entity like the Empire State Building could exercise that kind of control over (literally) its image. There’s always new stuff to learn! Cheers, Ken

    Kenneth Furie

    August 3, 2017 at 11:58 am


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